The Stranger at the Gate

The Stranger at the Gate by Jospehine Edgar
published by Pocket Books
Copyright 1973

Forbidden Legacy

As she drew nearer the great hall, Sarah
fought back the fear and dark memories that
had made her a stranger at its gates. Six years
ago she had been a baronet's daughter, and this
had been her home. Now, sixteen and father-
less, she was an actress begging her aunt, Lady
Sefton, to take her back.

But her aunt drove her away with the bitter
words that Sarah was not a Sefton, and worse,
that her true father was unknown.

Cruelly hurt, Sarah vowed there would come
a day of reckoning - when Lady Sefton would
be humbled and Sarah would again rule her
ancestral mansion.

It seems to me that Lady Sefton was justified is not really liking Sarah. Firstly, she is sixteen. No one can get along with a sixteen year old. Secondly, she is an actress and teenage actresses tend to be a bit self-centered. Add that to the fact that she is a power hunger bastard and I would have driven here away too.

Now publishing is an expensive business and so is marketing. There is a story that goes around in the industry of a man who says he wastes half of the money he spends on market but he just doesn't know which half. Well Pocket Books was too smart for that. If they were going to press anyway, they were going to sell a little ad space. And if they were going to sell ad space, they wanted to make sure it worked for their target audience.

Who was their target audience? Well, let just say they covered all their bases.



The young.



The middle aged.



The old.

True marketing genius.